The Inside Matters Most

It is estimated that approximately 20-40 % of fruit and vegetables are rejected for sale due to customer pickiness and high Australian quality standards. Although these fruit and vegetables my not look perfect they are just as nutritious as their 'perfect' counterparts. 

Instead of encouraging unnecessary waste  'Rethink' your next fruit shop and discourage unnecessary food wastage by purchasing fruit and vegetables from the ‘Imperfect Section’ at your local store. 

Your wallet and the environment will thank you! 

Harris Farm Markets are determined to minimize landfill and as of today they have sold 1191 5484 kilograms of ‘Imperfect’ fruit and vegetables by engaging the community to ‘embrace nature’.